Made in Ethiopia
Handwoven

Our Vision

To produce sustaintable, high quality, casual and customized, made in Ethiopia products that are made by Ethiopian women that can compete internationally, making their own best contribution for the acknowledging, spreading the countries culture and helping the economy grow.

Our Mission

To produce sustaintable, high quality, casual and customized, made in Ethiopia products that are made by Ethiopian women that can compete internationally, making their own best contribution for the acknowledging, spreading the countries culture and helping the economy grow.

inspiration

We usually get inspirations from our surrounding; both physical and emotional situations. We don’t like to directly apply symbolical designs, rather to reflect ideas, feelings, and emotions in our designs.

Fashion is art. design that people wear to represent themselves, their culture, idea, mood, manner, class, generation, time, trend  & a lot more!!

The Brand

Fozia Endrias Clothing & Accessories

FoziaEndrias is a clothing and accessories brand based in Addis Ababa, Ethiopia. Established by the forces of passion, enthusiasm, and the drive of creating new things out of all that exist, Our aim is to make the country’s fashion and textile industry is known on the global stage – to compete internationally not just with the traditional and classic occasion wears, but also be known for day-to-day casual wear.

The brand was founded by Fozia Endrias, who believes in the power of humanity, time, and creativity. Humanity is where it starts – the belief that we have to exist for all the others to make sense. We have to be conscious about the things we do, think about the generations to come, and the world-at-large. We believe that sustainability is the issue of humanity. Thus, we are creating consciousness about our surroundings and giving thought to what we do and how we do it. This thought contributes to the safe-being of our planet and the human race. Our actions reflect the time period we live in now, and they will be the basis for the next era to come.

We believe that history helps us understand where we came from and teaches us who we are. History enables us to learn from our past and also reminds us that we are to serve as motivation for generations to come. Our call is to put our imprint on this generation, just as our forefathers did on the generations before us. We have fierce expectations on us, and it’s our responsibility to show the world what we’re capable of. Our ancestors have passed amazing and beautiful
creations of artwork and techniques onto us, to serve as our inspiration. We must hold onto our passions and keep on creating art so that we can represent Ethiopia and its people in all ways. We believe creativity makes our lives simpler, beautiful, and makes us eager for the rest of it.

Our Design Concepts

We do not just accept that design is an ART but, we so believe in it. Like the other sectors of art, it
has the power of representing lots of things in one. It is art, a design that people wear to represent
themselves, their culture, idea, mood, manner, class, generation, time, trend, and a lot more.
We want to work on designs that represent and reflect both Ethiopian and African people and
their cultures. We usually get inspirations from our surroundings; both physical and emotional situations. We don’t like to directly apply symbolical designs, rather reflect ideas, feelings, and emotions in our designs.